Marketing to third party administrators
Challenge
Transamerica needed a reliable creative partner who could work seamlessly with their marketing and creative teams. The relationship required not only understanding their brand, but also interpreting it in new and unexpected ways. Responsiveness was key due to the high volume of projects.
Solution
Known for functioning as an extension of the team, we worked with Transamerica to find new ways to interpret their brand guidelines. Our collaborations ran the gamut—marketing collateral, infographics, ads, books, events, direct mail, and promotions. Our partnership also allowed Transamerica to offer design and branding services to third party partners.
Results
Our partnership with Transamerica’s in-house teams and the work that resulted, is a brilliant example of how we tirelessly find the space for creativity in existing brand guidelines. Our successful collaboration spanned five years and over 300 projects.
Series of Best Practices guides
“Frankenstern are amazingly talented artists. They have an ability to bring to life any concept with creative precision. I highly endorse their work and professionalism.”
Angela Murphy
Director of Marketing, Transamerica
Millennials infographic series