Branding the union of tradition and technology
Challenge
Groundbreaker Incapital and tech innovator 280 Cap Markets merged to create fintech firm, InspereX. It was critical that the new brand convey InspereX’s mission to unite fixed-income and structured product expertise with technology—an approach that provides vision into a traditionally opaque marketplace.
Solution
Having cultivated a solid, years-long relationship with Incapital, we were in the perfect position to brand this new firm from the inside-out. We created a comprehensive identity system that expresses the firm’s key differentiators: innovation, transparency and a multi-faceted approach.
Result
Our extensive experience in financial services branding enabled us to develop a complex and multi-tiered identity system that represents both the overarching brand and product sub-brands. Working closely with the most senior leaders at InspereX, we helped plan the seamless and well-received launch.
Corporate overview brochure
Corporate overview brochure
Corporate overview brochure
Website
Trade show booth and signage
Promotional merchandise
“Frankenstern offers a winning combination of creativity and business sense. Their ability to respond quickly, provide design continuity and attend to the minute details of our projects is a benefit to our business as well as our peace of mind.”
Christine Carrels
Senior Vice President, Head of Marketing, InspereX
Color-coded product brochures
Color-coded product brochures
Color-coded fact sheets
Brand guidelines
Bonds magazine
