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Nasdaq

Design of a campaign to launch a new Nasdaq marketplace technology product.

 

Launching a new product for a financial technology superstar


Challenge

Conceptualize and visualize a campaign to showcase the Marketplace Services Platform—a new offering from Nasdaq.

Solution

Designed a visual identity within corporate branding guidelines that established the Marketplace Services Platform as part of the Nasdaq family. This included brochures, technical diagrams, fact sheets, and a presentation.

Result

Crafted launch materials that garnered significant media attention and delivered a suite of tools which gave the sales team what they needed to hit the ground running.

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Product overview brochure

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Product overview brochure

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Product overview brochure

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“Thanks to Frankenstern, our product launch was a success and the new materials have been very well received. Everyone was impressed with the high quality and hard work under very tight deadlines.”

Kelly Petersen Guercio
Global Head of Marketing, Market Technology at Nasdaq

 
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Product architecture diagram

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Sales presentation

 
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Fact sheets

Graphic design services included: Brochures, technical diagrams, presentations and fact sheets.

Interested in working with us? Say hi.


Frankenstern knows financial. UBS. Nasdaq. Citi. Fidelity Investments. JP Morgan. Transamerica. Legg Mason. Macquarie. Threadneedle. Dynasty Financial Partners. Westcott Associates. Institute of Financial Management. C Hoare & Co. Amundi Asset Management. Bridges Ventures. InspereX. Ned Davis Research Group.